Artificial Intelligence
Dell Technologies wanted to position themselves as a leader in the use of AI. We created social content for the new global campaign as well as additional social campaigns focusing on the role AI plays in their technology.
The technology of the future is happening today, thanks to innovations in AI and smart infrastructure. With just a few seconds to tell this story, we adapted our bold OOH campaign into snackable social content.
Welcome to Now
OOH
IG Feed Posts
IG Stories & Reels
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GenAI doesn't always get it right - especially when generating outcomes using unsecured data from the web. Our social campaign emphasized the importance of bringing AI to your data, not the other way around, because the results might not be exactly what you'd hoped for.
GenAI Fails
Edge computing can be a little hard to wrap your brain around. Bring in AI, and dial up the confusion even more. So we decided to educate Dell's audience by personifying this complex concept to show how AI at the Edge can benefit everyday situations.
Exploring the Edge with AI
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IG Reels