CARLY CONRAD

Creative Director / Art Director
 

 

Rogue Running, a local Austin running company, came to us with a desire to get their name out in the community. They had a powerful mantra born from the collective attitude and energy of their runners. No matter the weather, no matter the circumstance, no matter how much you find yourself wanting to quit, pick up your feet, and Just F***ng Run.

 

We took their phrase and plastered the city of Austin with it. The campaign involved a video launch, posters, a social contest and swag to get everyone, even non-runners, fired up about running. And we did it in a very 'rogue' way.