Monitors & Headsets & Webcams, Oh My!
Content Studio
I lead Dell’s Content Studio, a division of the brand’s in-house creative agency. I built the team from the ground up, corralling art directors, writers, designers, videographers, editors and motion graphic artists to work together, making big ideas bite sized with quick turn solutions. We’ve tested the boundaries across social channels, increasing engagement and visibility with thought-provoking stories around Dell's products, services, events, customers and partners, all on a shoe-string budget.
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Snackable Content
We found creative ways to bend the platforms - like a making a single post appear as if it were multiple posts to stop the scroll and gamifying IG Stories for a more interactive experience.
Social Innovations
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"Working Outside the Frame"
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"Send Dell Rugged on Vacation"