Experience
Creative Director // 2017-Present
Dell Technologies
In-house agency leader of Social Content, managing cross-functional creatives skilled in art direction, copywriting, motion design, videography and production. Drive strategic planning on social media platforms, working in tandem with partners to develop briefs from consumer data and product marketing that influence breakthrough campaign content. Have exceeded brand metrics YOY and scaled the team by over 300% since inception. Work closely with leadership to define goals, purpose and voice in social media.
Freelance Creative // 2015-2017
CarlyCo Creative
While training for an Ironman, took a hiatus from the agency world to build brands for start-ups, helping establish purpose and positioning through marketing and messaging. Developed logos, websites, apps and digital products with a focus on user experience, directing use of branding and flow to build successful interactive consumer experiences.
Assoc. Creative Director // 2008-2015
GSD&M
Influenced big brands through innovative campaign ideas and out-of-the-box thinking. Developed and oversaw creative for Marshalls, helping them become the fastest growing retailer in the country. Pushed the digital strategy forward by intertwining it with experiential activations. Also pitched in on L.L.Bean, Goodyear, Zales, Southwest Airlines and Rogue Running, to name a few.
Art Director // 2007-2008
The Richards Group
Jumped right into the ad world post creative school, concepting and art directing over one hundred ads for Patron Tequila. Learned the importance of food glue during Red Lobster shoots and helped win the Advance Auto Parts business.
Education
Art Direction // 2005-2007
The Creative Circus
Learned how to make ads and win awards. Became proficient in creative concepting, the Adobe Suite and making lifelong connections in the ad world.
Art B.A. Fine Art, B.A. Mass Communication // 2001-2005
UCLA
Became a Bruin. Graduated Summa Cume Laude. Belonged to the National Honor Society and the UCLA Ad Team. Interned at TBWA/Chiat/Day.
Endorsements
Lisa Bennett // Bennettsf@gmail.com / Chief Creative Officer
David Eiben // deiben13@gmail.com / Chief Marketing Officer
Nicole Davis // NicoleDuMouchel@gmail.com / Group Creative Director
Susie Gidseg // SusieGidseg@gmail.com / Senior Director, Social Media