Rogue Running
Rogue Running, a local Austin running company, came to us with a desire to get their name out in the community. Luckily, they already had a powerful mantra born from the collective attitude and energy of their runners. So we decided to take their phrase and plaster the city of Austin with it. We created an entire campaign with a video launch, posters, social contests and swag to get everyone, even non-runners, fired up about running, and we did it in a very ‘rogue’ way.
Content
"JFR"
The Delivery Men Director
JFR means something different to everyone. So we hosted a contest to find out what it meant to Rogue fans. Runners were encouraged to post photos on Twitter, Facebook and Instagram with #JFR @roguerunning. Weekly winners received swag and gift cards.
Social Contest
Posters
Carly Conrad Designer
Greg Thomas Designer
Alex Roka Designer
Sean LaBounty Designer