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BecomeAnEX.org
We partnered with Legacy Foundation to create a new kind of smoking cessation program - BecomeAnEX.org. Instead of relying on scare tactics, we helped smokers see their addiction in a new light and even offered an entirely new way to quit by re-learning life without cigarettes.
TV Campaign
"Receptionist"
"Spin"
Blue Source Director
OOH
We created posters and other forms of communication to remind smokers to separte their cigarettes from those trigger-happy situations and places, i.e. laundromats, bars, on the road, etc.
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