Marshalls
'Fabulous Found' Tour
Our Marshallls TV campaign brought fashion to the people in a giant, double-decker bus. So we decided to take the show on the road literally and have our bus go on tour across the nation showing off all the great designer fashion Marshalls carries.
TV Spot
The Touchpoints
In order to make the Fabulous Found Tour a success, we had to tap into all touchpoints with an interactive experience that brought to life the brand’s deisgner fashions for less. Fans could get involved before the event by voting on where they’d like to see the bus show up. The actual event featured a variety of activites, including the ability to try on the latest fashions in a virtual dressing room, watch pop-up fashion shows, view the “Fabulous Found” merchandise displays, play “Name That Price” for a chance to win Marshalls gift cards, get fashion tips from style experts and more.
All content was streamed on Facebook, so shopppers everywhere could get style tips from fashion experts, view fashion shows in real-time, watch exclusive videos and track the truck as it traveled across the country. And they just might get lucky if they generated enough votes to bring the truck to their city.
Facebook Hub
The Footprint