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Goodyear
Bootcamp Challenge
The project was to raise money for America’s Troops. The problem was the budget was tiny. Our solution was to get professional race car drivers to compete in a bootcamp challenge, encouraging their fans to donate in the name of charity. The result was 22 videos (housed online and shared between thousands of Nascar and NHRA fans), a multitude of donations and quite a few deflated drivers.
Case Study
Site Redesign
We revamped the website so fans could get involved with a better user experience. Here, they could get stats on the competitors, watch drivers talk smack about each other and place bets on who they thought would be the fastest.
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